A trading app built to make investing feel safer and to give you full control of your investments. I designed the product and the digital launch across the website, coin landing site, and a product guide, ensuring visual consistency.
* Shared privately to avoid brand or legal conflicts. The product is still under development.
The challenge: Step into the product design team, own key user flows, and lead a cohesive story for the launch.
The solution: I contributed to the design of key user flows within the app, and shaped the funnel to introduce it: the website to draw people in, the coin landing site to explain its value, and the product guide for more technical readers. Everything shared the same visual language.
• Key user flows, from IA and wireframes to final UI.
• Close work with product and development team through handoff.
• The launch funnel: website and coin landing page.
• Product guide layout and design.
• A consistent visual language across everything.
• AI integrated across the process, from benchmarking to building deployable HTML prototypes.
Using an AI coding assistant, key screens turned into working prototypes and were deployed for client feedback.
The app pulls research, risk, and trading into one place. It flags risky assets automatically, surfaces the ones that have been vetted, and groups them into ready-made sets. A portfolio can run on automatic rules too, selling to lock in gains or limit losses.
Working closely with product and development, I shaped the flow from information architecture and wireframes through to final UI.
I used AI througout the whole process. Early on I used it to benchmark references and validate ideas. It mattered most in prototyping: I'd give key screens to Claude Code, an AI coding assistant, and get back a full, working HTML prototype.
Because it already knew the styles, I could keep adding screens and sections as the design grew. When a prototype was ready to show, I deployed it to Vercel so clients could navigate through the real thing.
The launch told one story in three places: the website to draw people in, the coin landing site to explain its value, and a product guide for more technical readers.
