I prioritize understanding users and business goals before jumping to solutions. My entrepreneurship background gave me a practical eye for strategy, metrics, and ownership that I bring into every project.
Lately I've been deep into AI (shocker): I integrate it into research, design, and validation workflows, and I build AI-based tools that actually ship and drive real business value.
I'm always looking for new challenges and opportunities to keep growing as a designer and as someone who genuinely cares about how products get made.
Book: The Artist's Way
Series: Severance
Movie: Aftersun
Music: anything TSwift related :)
