PLAYGROUND
A sandbox for things I build to learn, play and stay curious: from marketing pieces to code experiments and, lately, AI.




A landing page redesigned and rebuilt using Claude Code, taking full ownership of the codebase. The process started in Figma, where a UI kit was built for consistency before the design was handed off to Claude Code to bring it to life. The goal was to modernize the experience for both visitors and members, improving the registration flow and enabling new revenue through sponsorships.
Tools: Figma, Claude, Claude Code.




A tool built to bring structure and repeatability to UX research. Instead of asking an AI generic questions and getting flat, averaged-out answers, you upload a panel of user personas with their own demographics, goals, pain points, and tech literacy, and interview them individually to gather grounded, in-character insights. Built specifically for how our design process works.
Tools: Gemini, Claude, Claude Code.




News Feeds is a tool I built to fix a simple but annoying problem: staying on top of tech news takes too much time when you're jumping between sites and still missing articles that dropped right after you'd already visited.
With this, our team can pull all our sources into one place, and articles can be saved into custom folders (think Pinterest, but for news) so the ones worth coming back to don't get lost in the scroll.
Tools: Lovable, Claude Code.




A tool built to centralize social media performance and content planning for the Marketing team. Analytics used to mean juggling separate exports from multiple platforms with no single place to make sense of them, now you drop those files in one place and get unified insights.
The content calendar replaces a scattered mix of spreadsheets and project management tools with something built specifically for how the team works.
Tools: Claude, Claude Code, Vercel.

I developed an interactive simulator that recreates the purchasing process for an online store, including a functional cart using JavaScript.
Along the way I practiced core concepts: objects, arrays, functions, DOM events and libraries, plus fetch to pull data from a mock JSON server.

I designed and developed a responsive website for the Club Social y Deportivo Merlo using primarily HTML5, CSS3 + SASS and Bootstrap.
The site has 5 pages adaptable to mobile, tablet and desktop. Styles were defined to ensure consistency throughout the project.