The Challenge
Moviegoers were losing time in long queues and often missed tickets for popular screenings.
The Solution
An accessible and intuitive app to streamline ticket reservations, send timely notifications, and make planning a cinema visit effortless.
I led the full UX/UI design process, including:
• User research: interviews, personas, and journey mapping.
• UX flows, wireframes, and prototypes.
• Two rounds of usability testing to refine the product.
• Accessibility considerations: contrast, alt text, closed captions.
From trailers to tickets, Filmio centralizes the entire movie experience in one app.
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was frequently cinema-goers and working adults who don’t have time to keep up with updates about movie releases and want to plan their visits in advance.
This user group confirmed initial assumptions about Filmio customers, but research also revealed that time was not the only factor limiting users from visiting the cinema. Other user problems included lack of accessibility, finding the process frustrating and being annoyed when they go to the theatre for nothing.
I conducted two rounds of usability studies. Users were 3 men and 2 women, ages 20 to 35.
- For the first usability test I used a lo-fi prototype. Findings from this study helped guide the design from wireframes to mockups.
- For the second study I used a high-fidelity prototype and learned what aspects of the mockups needed refining.
The UX research study plan included: introduction, research questions, KPIs, methodology, participants, script
Our Filmio Cinema app will let users access to the release dates and book their tickets which will affect people who want to schedule their visits in advance by giving info about the movies and letting them choose their own seats.
Have we accomplished it?
We will measure effectiveness with KPI’s: conversion rates (number of users) and SUS (a 1-5 stars rate)
